It looks like a bottle of perfume.
Something you'd spray onto your skin to enhance your aroma.
It probably costs somewhere between $30-$150 to purchase.
You'd be surprised to find out though, that it isn't perfume at all inside that bottle.
It's rosé wine.
Which brings me to contemplate an issue central to our social behaviour, our wine selection and consumption, and our very human nature.
What does it take for us to accept something as true? What does it take for us to trust something? In the latest age of conspiracy theories, viral sensations, misinformation, and YouTube doctors, it apparently doesn't take much. Our relationship to public truths has always been complicated. It's hard to really know or understand something fully and properly, even when one has exhausted truly thorough research.
Because we weren't there when something happened. And even if we were there, do you ever find it interesting how you can have a conversation with someone, and literally seconds later disagree on what was said in that conversation? The dubious nature of everything that we process and integrate and accept as truth runs deep in our very beings.
At some point in the process, despite our ever-present limitations in access to information, we either accept something as true, false, or give up trying to find out.
Yes, everything has a bias. We don't make time to get all the information on something before we put it in our mouths. And, with exceptions, people generally don't enjoy the company of those who do, labeling them as neurotic and such. I respect that kind of behaviour, on one level. I just admittedly don't want to have dinner with it.
CNN has a bias. Fox News has a bias. Commercial wine producers have a bias, and minimal-intervention artisan producers have a bias.
Even the offering of truth and transparency can never paint the full picture of a bottle of wine, although the offering seems to imply its own acceptance. In a world where so little truth is presented, we often jump at the smallest tidbits of it as it is dangled above us like a carrot in a crate full of rabbits.
I'm not trying to scare anyone by writing this. I am not trying to say that every wine producer is disingenuous OR supremely honest. I am trying to say that it's worth contemplating and exploring the way we accept things as true/false once in a while.
As for the perfume bottle?
It's a stock photo.
I have no idea what's inside. I don't know the truth.
But I probably wouldn't drink it.