What Does it Mean to Truly Love Wine?


What does it mean to truly love wine? No, seriously?


I think about this all the time. For a couple of reasons. The first reason is because I feel like I truly love wine. I mean, I love it. The second reason is because I hear people say, "I love wine," all the time, and I do not believe that they truly love wine.


It's my perspective. It's my opinion. That's what most of this blog is. No need to hide that fact.


This might sound like a big topic. A lengthy conversation. Instead, I'd argue that it's quite a basic topic, albeit a challenging question.


What does it mean to truly love wine?


If you truly love wine, there is not a single wine that you wouldn't be curious to experience.

If you truly love wine, there is not a single element of the winemaking process that you wouldn't want to learn about.

If you truly love wine, there is not a single element of the grape growing process that you wouldn't want to learn about.

If you truly love wine, there is no value judgement of any wine. No points. Just the goal of understanding what it is that you are drinking.

If you truly love wine, there is no combination of wine and food you would not be curious to attempt.

If you truly love wine, you understand that wine is not merely a beverage. It is food.

If you truly love wine, you know that because wine is food, you are equally as open-minded to discovering and understanding food as you are to discovering and understanding wine.

If you truly love wine, you appreciate those who strive to create in all its finest forms. This means its finest forms in terms of site selection, viticulture, winemaking, ethics, business, sales, packaging, design, corporate culture, family culture, farming practices, flavour, regional context, and more. You appreciate & understand these various practices, even if you do not prefer or support these practices.

If you truly love wine, you don't say things like:

I don't like chardonnay.

I don't like sweet wines.

I don't drink white.

I don't drink red.

I don't drink this.

I don't drink that.

I've never had an "x" type of wine that I liked.

I know what I like.

I just want to drink more of what I like.

If you truly love wine, you know that there are at least a few delicious examples of every single type of wine in the world. You do not let one experience form resistance.

If you truly love wine, you're concerned more with what's inside the bottle that what's on the outside of it.

If you truly love wine, you understand that the greatest experiences with wine are determined far more by your attitude towards your surroundings that by the wine you may be drinking.

If you truly love wine, you understand that the wine you "don't like" is most likely just not the wine you were looking to like in that particular moment.

If you truly love wine, yes, you appreciate well-grown and well-crafted wines, but you are also able to find the charm in wines that might not traditionally be seen as such in terms of what is taught in most wine education programs.

If you truly love wine, you will not be upset with a winery for accepting or choosing financial success. You'll understand.

If you truly love wine, you'll appreciate paying a little more to help keep an honest small or family-run business afloat. You'll understand.

If you truly love wine, you'll be kind and patient with servers at restaurants.

If you truly love wine, you'll leave a tip, even if the service was not the best you've ever had.

If you truly love wine, you'll also apply these rules to people.

If you truly love wine, you will understand that wine should be for everyone, and you'll recognize that as it stands today, the wine industry does not always support that belief with their actions.

If you truly love wine, you won't care what anyone else thinks about the wine you drink.

If you truly love wine, you won't let a lack of understanding of a certain wine get in the way of enjoying it.

If you truly love wine, you won't let your complete and ethically disappointing understanding of a wine get in the way of enjoying it when there is nothing else to drink.


And if you truly love wine, you'll share it with anyone who extends an empty glass to you.

And if they do not have a glass, you'll give them yours...


...and drink from the bottle.







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